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How to find Internal Links in a Website - Complete Guide

Dominik Rapacki
Table of Contents

Internal links are an essential aspect of search engine optimization (SEO) and website navigation. They help visitors find relevant content and enable search engines to crawl and index pages efficiently. Ensuring that your website has a well-structured internal linking system is critical for your website's success.

This comprehensive guide will cover everything you need to know about finding internal links in a website, including the importance of internal links, types of internal links, creating an effective internal linking strategy, and tools to help you find and analyze internal links. We'll also explore the best practices for internal linking, how to conduct an internal link audit, and how internal links can enhance user experience.

Key Takeaways

  • Internal links are crucial for SEO and website navigation.
  • An effective internal linking strategy involves optimizing anchor text and distributing link juice.
  • Auditing your internal links for broken links and ensuring relevant and high-quality links is important.
  • Internal links can enhance user experience by guiding visitors to relevant content.

Understanding the Importance of Internal Links

Internal links are an essential aspect of any successful SEO strategy. They are hyperlinks that point from one page to another within the same website. Internal links allow search engine bots to easily navigate a site, understand its structure and hierarchy, and prioritize the importance of linked pages.

Internal links also contribute to the overall link equity of a website, which is the value and authority that a site carries as determined by the quality and quantity of its inbound and outbound links. By providing internal links to relevant pages, a website can distribute its link equity and improve the rankings of all its pages.

Types of Internal Links

There are several types of internal links that can be used within a website. Understanding the different types and how they work can help improve the overall effectiveness of a website's internal linking strategy.

Navigational Links

Navigational links are typically found in a website's header or footer and are used to help users navigate to different sections or pages within the website. These links help establish a clear hierarchy and structure within a website, making it easier for users to find the information they are looking for.

Contextual Links

Contextual links are links within the main content of a web page that are relevant to the topic being discussed. These links can be used to provide additional information to users or to guide them to related content on the website. When used effectively, contextual links can help keep users engaged with a website and improve its overall readability.

Image Links

Image links are clickable links that are embedded within an image on a web page. These links can be used to direct users to other pages or content on a website. They are particularly useful when images are used to convey important information and can help improve the overall user experience of a website.

Anchor Text Links

Anchored text links are hyperlinks embedded within a specific text or phrase within the content of a web page. These links can provide additional information or context to the user, and can be used to link to other pages or resources on the website. Anchor text links can also be optimized with relevant keywords, helping to improve a website's search engine rankings.

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Creating an Effective Internal Linking Strategy

Effective internal linking is a vital component of any SEO strategy. Beyond just improving search engine rankings, it can also enhance the user experience by guiding visitors to relevant content and providing easy navigation. Here are some tips for creating an effective internal linking strategy:

  1. Develop a content hierarchy
  2. Optimize anchor text
  3. Distribute link juice
  4. Use nofollow links when necessary

Develop a content hierarchy: Creating a clear and logical content hierarchy can help search engines understand the structure of your website and the importance of each page. It can also define the primary path of navigation for users looking for specific information.

Optimize anchor text: Anchor text is the clickable text that visitors see when they click on a link. It's important to use descriptive and relevant anchor text that accurately reflects the content of the linked page.

Distribute link juice: Link juice refers to the value or authority passed from one page to another through internal links. Distributing link juice throughout your website can help boost the ranking potential of your pages and increase visibility in search engine results.

Use nofollow links when necessary: Nofollow links are hyperlinks that do not pass on link juice to the linked page. Use nofollow links when linking to external sources or unimportant pages on your website, as this can help preserve the link equity of your more valuable pages.

By implementing these best practices, you can create an effective internal linking strategy that enhances your website's SEO and user experience.

Manual Methods to Find Internal Links

Finding internal links manually can be time-consuming, but it's a useful skill for SEO professionals and website owners. Here are three manual methods to find internal links:

1. Using the browser's inspect element feature

Most modern web browsers have a built-in "Inspect Element" tool that allows users to view the HTML code of a webpage. This tool can be used to find internal links on a page. Here's how:

  1. Right-click on a webpage and select "Inspect" or "Inspect Element".
  2. Click on the "Elements" tab in the developer console that opens.
  3. Search for the anchor tag (<a>) in the code.
  4. Look for the "href" attribute within the anchor tag, which contains the link URL.

Repeat the process for other pages on the website to find all internal links.

2. Analyzing the HTML source code

Another manual method for finding internal links is to analyze the HTML source code of a webpage. Here's how:

  1. Visit the webpage you want to analyze in a web browser.
  2. Right-click anywhere on the page and select "View Page Source".
  3. Search for the anchor tag (<a>) in the HTML code.
  4. Look for the "href" attribute within the anchor tag, which contains the link URL.

Repeat the process for other pages on the website to find all internal links.

3. Using a website crawler tool

Website crawler tools, such as Screaming Frog, can also be used to find internal links on a website. Here's how:

  1. Download a website crawler tool, such as Screaming Frog, and install it on your computer.
  2. Enter the URL of the website you want to crawl into the tool.
  3. Run the crawling process.
  4. Look for the list of links generated by the tool and filter out the external links to find the internal links.

Using a website crawler tool can save time and provide a comprehensive overview of all internal links on a website.

Using Internal Link Checker Tools

While manual methods for finding internal links are useful, they can be time-consuming and inefficient. Luckily, there are several internal link checker tools available that can automate the process and provide additional insights into the link structure of a website.

One such tool is, an AI-powered internal link checker that can quickly identify broken links, analyze link equity, and suggest improvements to a website's internal linking strategy.

When using an internal link checker tool, it is important to regularly monitor and analyze the results to ensure your internal linking strategy is meeting your goals and providing the best user experience possible. By effectively utilizing internal link checker tools, website owners can gain a competitive advantage and improve their website's overall SEO performance.

Tool Features Free AI link tool.
LinkChecker Free and open-source internal link checker that analyzes both internal and external links.
DeepCrawl A comprehensive website crawler that includes an internal link checker as one of its many features.
SEMrush An all-in-one SEO tool that includes an internal link checker, as well as many other SEO features.

Conducting an Internal Link Audit

An internal link audit is an essential part of maintaining a healthy website. Broken links not only affect user experience but also impact SEO. Conducting an internal link audit can help you identify and fix such issues.

Step 1: Crawl Your Website

Use a website crawler tool to find all the internal links on your website. A crawler tool will list all the pages on your website and the internal links that connect them.

Note: is an AI-powered internal link checker tool that can automate this process for you. It crawls your website and provides you with comprehensive reports on internal link structure, broken links, and more.

Step 2: Check for Broken Internal Links

Once you have a list of all the internal links on your website, check for broken internal links. Broken internal links occur when a linked page no longer exists or has been moved. This can negatively impact your website's user experience and SEO.

Step 3: Prioritize Fixing Broken Links

Once you have identified broken internal links, prioritize fixing them. Broken links can lead to a poor user experience and can impact your website's search engine ranking. Fixing broken links also shows search engines that your website is well-maintained and up-to-date.

Note: Using can simplify this process by automatically identifying and categorizing the broken internal links on your website, allowing you to prioritize and fix them more efficiently.

Step 4: Evaluate Internal Link Structure

Once you have fixed broken internal links, evaluate your website's internal link structure. This includes analyzing the internal link anchor text, link placement, and link relevance. Your internal linking strategy should result in a cohesive and meaningful user experience.

Note: provides an overall internal link score and analyzes link juice distribution to help you evaluate your internal link structure and optimize it accordingly.

Step 5: Monitor Your Website

Finally, monitor your website regularly to ensure that all internal links are working properly and that your internal linking strategy remains effective. Regular monitoring can help you identify and fix broken internal links before they impact user experience or SEO.

Best Practices for Internal Linking

When it comes to internal linking, there are several best practices to follow to ensure maximum SEO benefits. These tips can also help enhance user experience by making it easier for visitors to navigate a website.

Optimize Anchor Text

Anchor text is the visible text that appears as a hyperlink. It's important to optimize anchor text for the target page's keyword or a closely related phrase. This helps search engines understand the context of the linked page and can improve its ranking for relevant keywords.

Distribute Link Juice

Link juice is the value or equity passed from one page to another through hyperlinks. It's important to distribute link juice evenly throughout a website by linking to important pages from multiple sources. This helps those pages rank higher in search results.

Use Nofollow Links When Necessary

A nofollow link is a hyperlink that tells search engines not to follow the linked page and not to pass link equity. It's important to use nofollow links when linking to low-quality or irrelevant pages, or when linking to external websites that you don't want to endorse.

Link to Relevant Content

Internal links should always direct visitors to relevant content within a website. This can help visitors find the information they're looking for quickly and easily, and can also encourage them to spend more time on the site.

Avoid Linking to Duplicate Content

Linking to duplicate content can confuse search engines and dilute the link equity of a website. It's important to avoid linking to duplicate content and instead, consolidate duplicate pages or use canonical tags to indicate the preferred page.

The Role of Internal and External Links

Internal and external links play crucial roles in the linking structure of a website. Internal links connect different pages within the same domain, while external links connect pages to other websites. Both types of links help search engines understand the hierarchy and organization of a website and can impact its overall SEO and ranking.

Internal links can distribute link equity and help pass authority between pages. By linking to other relevant pages on the same website, it can help search engines crawl and index a website more effectively. By distributing link equity, internal links can also boost the ranking of specific pages and improve the overall SEO of the website.

External links, on the other hand, can also impact a website’s SEO by displaying authority and trust. When a website links to external pages that are high-quality and reliable, it can signal to search engines that the website is also trustworthy and authoritative. However, it is important to ensure that external links are relevant and related to the content of the website. Linking to low-quality or spammy websites can harm the website’s ranking and reputation.

In conclusion, both internal and external links are essential components in a website’s linking structure. By implementing an effective internal and external linking strategy, a website can improve its SEO and user experience, leading to increased traffic and engagement.

Enhancing User Experience with Internal Links

Internal links not only contribute to your website's SEO but also play a crucial role in improving user experience. By guiding visitors to relevant content and facilitating easy navigation, internal links can help keep visitors on your website longer and increase engagement. Here are some ways to enhance user experience with internal links:

  • Use descriptive anchor text that accurately represents the content it links to. This helps visitors understand what they can expect to find on the linked page.
  • Include internal links in your content where relevant. For example, if you mention a product or service in a blog post, link to its page so that interested readers can learn more.
  • Create a clear and concise navigational structure that enables visitors to easily find what they are looking for. Use internal links to connect related content and provide context.
  • Consider the order in which internal links appear on a page. It is recommended to place links to the most important and relevant content at the top of the page, where they are more likely to be clicked on.

By incorporating these best practices for internal linking, you can improve both the SEO and user experience of your website.


Effective internal linking is a crucial component of any successful SEO strategy. By distributing link equity and guiding visitors to relevant content, internal links can significantly improve a website's search engine ranking and user experience.

Throughout this guide, we've explored the various types of internal links, discussed best practices for creating an effective internal linking strategy, and provided tips for finding and fixing broken internal links. We've also highlighted the importance of conducting an internal link audit and using internal link checker tools to automate the process.

Remember, when creating an internal linking strategy, it's important to optimize anchor text, distribute link juice, and use nofollow links when necessary. And don't forget about the role of external links in your overall linking structure.

By implementing these best practices and regularly auditing your internal links, you can improve your website's search engine ranking, increase traffic, and enhance user experience.


What are internal links?

Internal links are hyperlinks that point to other pages within the same website.

Why are internal links important for SEO?

Internal links are important for SEO because they help search engines discover and index pages, distribute link equity throughout the website, and improve the overall website structure.

What are the types of internal links?

The types of internal links include navigational links, contextual links, and anchor text links.

How can I create an effective internal linking strategy?

To create an effective internal linking strategy, you can prioritize linking to relevant and authoritative pages, use descriptive anchor text, and ensure a logical flow of links throughout the website.

What are some manual methods to find internal links?

Some manual methods to find internal links include using the browser's inspect element feature, analyzing the HTML source code, or manually browsing through each page.

Are there any tools to check internal links automatically?

Yes, there are internal link checker tools available that can automate the process of finding and analyzing internal links on a website. One such tool is, an AI-powered solution.

Why should I conduct an internal link audit?

Conducting an internal link audit is important to identify and fix broken internal links, improve website navigation, and ensure a seamless user experience.

What are some best practices for internal linking?

Some best practices for internal linking include optimizing anchor text, distributing link juice strategically, and using nofollow links when necessary.

What is the role of internal and external links?

Internal and external links contribute to the overall linking structure of a website. Internal links help visitors navigate within the website, while external links connect the website to other authoritative sources.

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