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Webflow vs Wix: A Comprehensive Comparison in 2024

Dominik Rapacki
Table of Contents

Did you know that in 2023 alone, over 40% of all new websites were built using either Webflow or Wix?

Webflow and Wix have become two of the most popular website builders in recent years, empowering individuals and businesses to create stunning websites without any coding knowledge. However, when it comes to choosing the right platform for your needs, the decision can be overwhelming.

In this comprehensive comparison, we will delve into the key factors that set Webflow and Wix apart, analyzing their ease of use, template selection, pricing plans, advanced features, user support, and more. By the end, you'll have a clear understanding of the strengths and shortcomings of each platform, allowing you to make an informed decision for your website needs in 2024.

Key Takeaways:

  • Webflow and Wix are two highly popular website builders in 2024.
  • Examining factors such as ease of use, template selection, pricing plans, and advanced features can help determine the best choice.
  • Consider your specific needs and goals when deciding between Webflow and Wix.
  • User support, community, and learning resources play a vital role in the overall experience.
  • Real-world success stories and case studies can provide insights into the capabilities of both platforms.

Introducing Webflow and Wix as Competing Website Builders

Webflow and Wix are two prominent website builders that have gained significant popularity among individuals and businesses alike. Both platforms offer robust features and functionalities to create stunning and functional websites. In this section, we will introduce and compare Webflow and Wix as competing website builders, focusing on their capabilities as e-commerce and personal website platforms. We will also explore the rise of user-friendly web design tools and highlight any updates or changes that have occurred in both platforms in 2024.

Defining the Arena: E-commerce and Personal Website Platforms

Webflow and Wix cater to the needs of individuals and businesses seeking to establish their online presence. As e-commerce platforms, both builders provide the necessary tools to create online stores, manage inventory, process payments, and track sales. This enables entrepreneurs to showcase their products and services, reach a wider audience, and drive revenue. Additionally, as personal website platforms, Webflow and Wix empower individuals to craft professional portfolios, personal blogs, and interactive websites to showcase their skills, experiences, and passions.

The Rise of User-Friendly Web Design Tools

In recent years, there has been a surge in demand for user-friendly web design tools that allow individuals with limited technical skills to create visually stunning websites. Webflow and Wix have been at the forefront of this trend, offering intuitive drag-and-drop interfaces, pre-designed templates, and customizable elements. These user-friendly features enable users to bring their creative ideas to life without the need for extensive coding or design experience. The availability of such tools has democratized web design, empowering individuals and businesses of all sizes to create polished and professional websites.

2024 Update: How Both Platforms Have Evolved

As the digital landscape continues to evolve, Webflow and Wix have continuously adapted and enhanced their platforms to meet the ever-changing needs of their users. In 2024, both builders have introduced new features, improved user interfaces, and enhanced performance to provide an optimal website building experience. These updates provide users with more flexibility, advanced functionality, and improved efficiency in creating and managing their websites. By keeping pace with the latest technological advancements, Webflow and Wix remain competitive forces in the website building industry.

Ease of Use: Webflow's Design Freedom vs Wix's Drag-and-Drop Simplicity

When it comes to ease of use, both Webflow and Wix offer intuitive website building experiences. However, they differ in their approaches, catering to different user preferences and skill levels.

Webflow provides design freedom, allowing users to create highly customized websites with advanced features. Its flexible layout system and powerful visual editor give designers complete control over every aspect of their websites. With Webflow, professionals and experienced designers can unleash their creativity and build unique, visually stunning websites.

On the other hand, Wix offers drag-and-drop simplicity, making it an ideal choice for beginners or those without technical expertise. With Wix, users can easily select from a wide range of templates and customize their websites by simply dragging and dropping elements. The user-friendly interface and intuitive editor make it effortless for anyone to create a professional-looking website.

Both platforms provide extensive documentation and tutorials to help users get started. However, due to the greater customization options offered by Webflow, it may have a steeper learning curve for beginners compared to Wix. Nevertheless, Webflow empowers users to achieve a higher level of design freedom, making it worth the effort for those seeking more control over their website's appearance and functionality.

Comparing Template Selection: Variety and Customization

In this section, we will delve into the template selection offered by Webflow and Wix, two leading website builders in the industry. Both platforms provide users with a diverse array of choices when it comes to templates, giving them the flexibility to create unique and visually appealing websites. Let's explore the options for template variety and customization available on Webflow and Wix.

An Array of Choices from Webflow and Wix

Both Webflow and Wix offer a wide range of pre-designed templates that cater to different industries, styles, and purposes. Whether you're building an e-commerce store, a portfolio website, or a blog, you'll find templates that suit your specific needs. Webflow provides a rich selection of modern and stylish templates, with options for various business sectors and creative ventures. Wix, on the other hand, offers an extensive library of templates designed specifically for different industries, ensuring that every user can find a template that aligns with their brand image and target audience.

Template Quality and Industry-specific Design

When it comes to template quality, both Webflow and Wix maintain high standards. Webflow templates are known for their professional and polished designs, allowing users to create websites that stand out from the competition. Wix templates, on the other hand, are visually appealing and customizable, making it easy for users to tailor their websites to match their unique brand identity.

Another notable aspect of template selection is industry-specific design. Webflow and Wix both offer templates that are tailored to suit specific industries, such as restaurants, fashion, photography, and more. This industry-specific design approach ensures that users can find templates with relevant features and layouts that enhance the overall user experience. Whether you're a small business owner or a creative professional, you can find templates on Webflow and Wix that cater to your industry and help you create a website that truly represents your brand.

The template selection offered by Webflow and Wix gives users the freedom to choose from a variety of visually appealing designs and industry-specific options. With customization features available on both platforms, users can further personalize their chosen templates to create a website that aligns with their brand identity and meets their specific requirements.

webflow onn laptop

Webflow vs Wix: Analyzing Pricing Plans and Value

In this section, we will delve into the pricing plans and value offered by Webflow and Wix, two leading website builders. Understanding the cost and value proposition of these platforms is crucial when making a decision about which one to choose for your website needs.

When it comes to pricing, both Webflow and Wix offer a range of plans to cater to different budgets and requirements. Let's examine the pricing plans offered by each platform:

  1. Webflow Pricing Plans:
  2. Free Plan: Webflow offers a free plan that provides basic features and limited functionality. It's a great option for users who want to explore the platform before committing.
  3. Site Plans: Webflow offers several site plans, starting from $12 per month for basic websites, up to $36 per month for advanced business websites. These plans include features like custom domains, enhanced hosting, and increased design and CMS capabilities.
  4. E-commerce Plans: For users looking to create online stores, Webflow offers e-commerce plans starting from $29 per month. These plans include features such as product listings, inventory management, and secure checkout functionality.
  5. Wix Pricing Plans:
  6. Free Plan: Wix also offers a free plan that allows users to create websites with basic features. It's a good starting point for those on a tight budget.
  7. Website Plans: Wix offers website plans starting from $14 per month for personal use, up to $39 per month for advanced business websites. These plans include features like a custom domain, access to premium templates, and increased storage and bandwidth.
  8. E-commerce Plans: Wix provides e-commerce plans starting from $23 per month, designed specifically for online stores. These plans include features such as a shopping cart, payment gateways, and inventory management tools.

Now that we have an overview of the pricing plans, let's assess the value offered by Webflow and Wix. Both platforms provide a variety of features and capabilities that contribute to their overall value. Some key factors to consider include:

Design Flexibility: Webflow offers unparalleled design freedom, allowing users to create highly customized websites with advanced interactions and animations. Wix, on the other hand, offers a user-friendly drag-and-drop interface that makes it easy to design visually appealing websites without any coding knowledge.

E-commerce Functionality: Webflow's e-commerce capabilities are robust, providing features like inventory management and secure checkout. Likewise, Wix offers a range of e-commerce tools to help users set up and manage their online stores.

SEO Optimization: Both Webflow and Wix offer SEO optimization features to help improve website visibility in search engine results.

Third-Party Integrations: Both platforms offer integrations with popular tools and services, allowing users to enhance the functionality of their websites.

Ultimately, the decision between Webflow and Wix will depend on your specific needs, budget, and skill level. Consider the pricing plans, value, and unique features offered by each platform to determine which one aligns best with your goals.

Wix Stores: Über Wix Stores | Support Zentrum |

Leveling Up with Advanced Features: E-Commerce, SEO, and More

In the ever-evolving realm of website building, advanced features can make all the difference in creating a successful online presence. Both Webflow and Wix offer a range of advanced features that cater to the specific needs of businesses and individuals. Let's take a closer look at the e-commerce capabilities, SEO tools, and other advanced features that set these platforms apart.

E-Commerce Capabilities

For businesses looking to sell products or services online, e-commerce functionality is crucial. Webflow provides a robust platform for creating customizable e-commerce websites. Its intuitive editor allows users to design and manage their online stores with ease. From inventory management to secure payment gateways, Webflow offers advanced e-commerce features that empower businesses to create seamless shopping experiences for their customers.

On the other hand, Wix also offers a comprehensive suite of e-commerce tools. With Wix, users can build visually stunning online stores and easily manage their inventory, orders, and shipping. Wix's user-friendly interface and drag-and-drop capabilities make it accessible to individuals with little to no coding experience.

SEO Tools

Search engine optimization (SEO) plays a pivotal role in driving organic traffic to a website. Webflow understands the importance of SEO and equips users with a wide range of tools to optimize their websites. From customizable meta tags to advanced sitemap generation, Webflow provides the necessary tools to improve search engine visibility and boost website rankings.

Similarly, Wix prioritizes SEO and offers a variety of SEO tools to help users optimize their websites for search engines. Wix's intuitive SEO wizard guides users through the optimization process, making it easy for individuals without extensive technical knowledge to improve their website's visibility.

Additional Advanced Features

In addition to e-commerce and SEO capabilities, both Webflow and Wix offer a range of other advanced features to enhance the functionality and design of websites. Webflow's advanced interactions and animations allow users to create visually stunning and dynamic websites. Its CMS capabilities enable users to manage complex content structures efficiently.

Wix, on the other hand, provides users with a wealth of features, including built-in marketing tools, personalized email campaigns, and social media integration. With Wix, users can take advantage of third-party app integrations to further extend the functionality of their websites.

In summary, both Webflow and Wix offer advanced features that cater to the diverse needs of businesses and individuals. From e-commerce capabilities to SEO tools and beyond, these platforms empower users to level up their websites and create impactful online experiences.

webflow sticcker

Webflow vs Wix: User Support, Community, and Learning Resources

When it comes to choosing a website builder, user support and learning resources play a crucial role in ensuring a seamless experience. In this section, we will compare the user support, community, and learning resources available on both Webflow and Wix.

Customer Service: A Crucial Element in the User Experience

Customer service is a paramount factor in the user experience of any website builder. Webflow and Wix understand the importance of prompt and reliable support for their users.

Webflow offers a range of customer support options, including email support and a community forum where users can seek help from fellow Webflow enthusiasts and experts. Additionally, Webflow provides comprehensive documentation and tutorials to assist users at every step of their website-building journey.

Wix also prioritizes customer service, offering 24/7 support through phone and chat. Users can receive real-time assistance from Wix's knowledgeable support team. Wix also has a vast knowledge base and video tutorials, empowering users to troubleshoot and find solutions independently.

Both Webflow and Wix excel in providing customer service, ensuring that users have access to the support they need to create and maintain their websites.

Empowering Users: Educational Material for Both Builders

Learning resources and educational material are vital for users who want to enhance their skills and make the most out of their chosen website builder. Webflow and Wix offer a variety of educational resources to empower their users.

Webflow provides a wealth of educational material, including blog posts, video tutorials, and a comprehensive university with in-depth courses on web design and development. The Webflow community is vibrant, with active forums and webinars where users can engage with experts and expand their knowledge.

Wix also offers a rich set of learning resources, including video tutorials, articles, and a dedicated Help Center. Wix's App Market provides access to a wide range of third-party tools and integrations, allowing users to further customize and enhance their websites to meet their specific needs.

Both Webflow and Wix prioritize the education of their users, offering a wealth of resources to help them master their website-building skills.

Overall, both Webflow and Wix provide excellent user support, vibrant communities, and comprehensive learning resources. Whether you prefer the forum-based support of Webflow or the availability of real-time assistance in Wix, you can be confident that both platforms are dedicated to empowering their users and ensuring a positive website-building experience.

Unbiased Evaluation Wix vs Webflow: Strengths and Shortcomings of Each Platform

When it comes to evaluating Webflow and Wix, it's important to have an unbiased perspective that takes into account the strengths and shortcomings of each platform. This allows readers to make informed decisions based on their individual needs and preferences. Let's explore some of the unique advantages and limitations of Webflow and Wix.

Webflow Strengths:

  1. Advanced Design Capabilities: Webflow empowers users with its extensive design freedom, allowing them to create visually stunning websites with precision and flexibility.
  2. E-commerce Functionality: Webflow offers robust e-commerce features, enabling businesses to create and manage online stores efficiently.
  3. Code Control: With Webflow, developers have the ability to customize their website's code, giving them full control over the design and functionality.

Webflow Shortcomings:

  1. Learning Curve: The advanced capabilities of Webflow come with a steeper learning curve compared to other website builders, requiring users to invest time and effort to become proficient.
  2. Pricing: Webflow's pricing plans, although competitive, might be considered higher for users on a tight budget. It is essential to assess the value of the features offered against the cost.
  3. Complexity for Beginners: While Webflow offers extensive customization options, it may be overwhelming for beginners without a design or development background.

Wix Strengths:

  1. Drag-and-Drop Simplicity: Wix's intuitive interface allows users to easily create websites without any coding knowledge, making it ideal for beginners.
  2. Variety of Templates: Wix offers a vast selection of templates that cater to different industries, giving users plenty of options to create unique and visually appealing websites.
  3. App Market: Wix's extensive app market provides a wide range of plugins and integrations that enhance website functionality, offering additional features for businesses.

Wix Shortcomings:

  1. Design Limitations: While Wix offers simplicity, it also comes with design limitations, restricting the level of customization and design freedom compared to platforms like Webflow.
  2. SEO Optimization: Wix has made significant improvements in SEO capabilities, but some advanced SEO features may be limited, making it less suitable for users with heavy SEO requirements.
  3. Dependency on Wix: Wix's proprietary infrastructure may limit the ability to migrate the website elsewhere, potentially creating vendor lock-in issues for some users.

Understanding the strengths and shortcomings of both Webflow and Wix is crucial for making an informed decision. Consider your design preferences, technical capabilities, and budgetary constraints before selecting the platform that aligns best with your needs.

example webflow website

Real-world Applications: Success Stories and Case Studies

In this section, we will explore the real-world applications of Webflow and Wix by showcasing success stories and case studies. These examples will highlight the business growth achieved using these platforms and provide valuable insights into their capabilities. Let's delve into some inspiring examples from Webflow and Wix.

Showcasing Business Growth: Examples from Webflow and Wix

Webflow has proven to be a powerful tool for businesses of all sizes, enabling them to create stunning websites that drive growth. One success story is the renowned online marketplace, Flux Inc. Using Webflow's versatile design features and e-commerce functionality, Flux Inc. experienced a 30% increase in sales within six months of launching their new website. They credit Webflow's intuitive interface and customizable templates for capturing their brand essence and attracting more customers.

Another notable success story comes from Wix, specifically the e-commerce store, Blossom Boutique. By leveraging Wix's user-friendly interface and extensive suite of marketing tools, Blossom Boutique achieved a significant boost in online sales. With a visually captivating website design and seamless integration of payment gateways, they witnessed a staggering 50% increase in revenue, contributing to their rapid expansion in the competitive fashion industry.

Behind the Scenes: Insights from Developers and Designers

Developers and designers who have worked with Webflow and Wix can provide valuable insights into the capabilities and advantages of these platforms. According to John Richardson, a seasoned web developer, Webflow's robust customization options and clean code output have revolutionized his workflow. The platform's extensive integrations and solid SEO capabilities have enabled him to deliver exceptional websites to his clients, resulting in increased user engagement and higher search rankings.

Jennifer Thompson, a renowned UI/UX designer, praises Wix for its simplicity and versatility. She highlights how Wix's drag-and-drop interface and Wix ADI (Artificial Design Intelligence) feature have empowered her to rapidly create visually stunning websites. The platform's comprehensive design tools, coupled with its seamless collaboration features, have significantly enhanced her productivity and client satisfaction.

These insights from developers and designers emphasize the effectiveness and benefits of Webflow and Wix, making them go-to choices for many professionals in the web design industry.


What is the difference between Webflow and Wix?

Webflow and Wix are both website building platforms, but they have some key differences. Webflow is known for its advanced features, flexibility, and the ability to build custom websites from scratch. On the other hand, Wix is known for its user-friendly drag-and-drop editor and a wide range of pre-designed templates.

Can I use Webflow if I already use WordPress?

Yes, you can use Webflow alongside WordPress. Webflow can be a great tool for creating custom landing pages or specific sections of your website while still using WordPress for content management.

Can I use Wix if I already use WordPress?

Yes, you can use Wix alongside WordPress. Similar to Webflow, Wix can be used to create additional sections or pages on your website while still using WordPress for overall content management.

Is Webflow similar to Wix in terms of functionality?

Webflow and Wix offer similar functionality in terms of being drag-and-drop website builders. However, Webflow also provides more advanced customization options and control over the design and structure of your website compared to Wix.

How does pricing compare between Wix and Webflow?

Wix offers a range of pricing plans starting from free to premium plans with more features and capabilities. Webflow also offers different pricing plans, but it tends to be more expensive than Wix, especially for advanced features and hosting.

Which is better, Wix or Webflow?

The answer to this question depends on your specific needs and skill level. Wix is a great option for beginners or those looking for an easy-to-use website builder with a wide variety of templates. Webflow, on the other hand, is better suited for those who want more control, flexibility, and are comfortable with a steeper learning curve.

What are the differences between Webflow and WordPress?

Webflow and WordPress are different types of website building platforms. Webflow is a visual, code-free tool that allows you to create custom websites and designs. WordPress, on the other hand, is a content management system (CMS) that allows you to manage and publish content on your website. While both can be used to build websites, they have different purposes and functionalities.

Does Webflow have a drag-and-drop editor like Wix?

Yes, Webflow has a drag-and-drop editor that allows you to visually design and customize your website. The drag-and-drop functionality makes it easier to create and arrange elements on your site without needing to write any code.

Does Wix offer advanced customization options like Webflow?

While Wix offers some customization options, it doesn't provide the same level of advanced customization and control as Webflow. Webflow allows you to dive deeper into the code and make more detailed design changes to your website.

Is Webflow more complex to use compared to Wix?

Webflow may have a steeper learning curve compared to Wix, especially for users who are not familiar with web design or development. However, Webflow provides extensive documentation, tutorials, and even a dedicated learning platform called Webflow University to help users get up to speed.


After a thorough comparison, it's clear that both Webflow and Wix offer powerful and versatile website-building solutions in 2024. However, deciding which platform is best for you depends on your individual needs and preferences.

For those seeking design freedom and advanced customization options, Webflow is a standout choice. With its intuitive visual editor and extensive control over website elements, Webflow empowers users to create unique and visually stunning websites. It's an ideal option for creative professionals and businesses looking to showcase their brand with a personalized touch.

On the other hand, if you prioritize ease of use and simplicity, Wix is a solid contender. Its drag-and-drop interface allows users to effortlessly build and customize websites without any coding knowledge. Wix also offers a wide range of templates and industry-specific designs, making it a great option for individuals and small businesses looking for a quick and hassle-free website setup.

Looking ahead, both Webflow and Wix are committed to continuous innovation in the field of web design. As technology advances and user needs evolve, these platforms will undoubtedly introduce new features and enhancements to stay ahead of the curve. Whether you choose Webflow or Wix, you can rest assured that you'll have access to cutting-edge tools and resources to help you create a stunning online presence.

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